The popular Polish brand Reserved, belonging to the clothing giant LPP, once again underlines its strong position in the global fashion market. A supermodel of the 80s, Cindy Crawford, will be the face of the new collection for the spring-summer 2018. According to Marek Piechocki, the LPP president, Crawford’s participation in the campaign is part of the strategy to increase the recognition of the Reserved brand, not only in Europe, but also beyond its borders.
Choosing Crawford for the new campaign was not accidental. The spring-summer collection is supposed to take us on a sentimental journey to the times of “power woman” and refer to the aesthetics of the 1980s. As Monika Kapłan, the Reserved marketing director, assures, its quintessence is Cindy Crawford. In the campaign, the star identifies sensuality and femininity emphasized by a healthy distance to herselfBeside Crawford, the campaign will also feature Dacre Montgomery, known from the series “Stranger Things” and the American actor Eric Roberts. The whole campaign will be presented already on March 15!